seo
Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts

Understanding the Audience SEO

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Understanding the Audience SEO

Mapping your products and services

    What types of products, services, and types of information and resources does your organization have to offer
    SEO also should consider business development and the company’s expansion strategy at the outset of the SEO planning process.
    Example of amazon.com i.e. from books to multi-product e-commerce portal.



Content is the King

The content you have available to you will affect your keyword research and site architecture, as your site content is the major source of information that search engines use to determine what your site is about.
When looking at content plans it is critical to consider not only what you already have, but also what you could develop.


Segmenting Your Site’s Audience

Audience is the most important factor in planning for SEO.
For example, Site A may be a website that sells gadgets. As a result, the site’s developers go out and implement a brilliant campaign to rank for the terms they consider relevant. Being young and energetic, they focus on the way their peers search for gadgets, but Site A is focused on selling gadgets to people who are age 50 or older.


Location of Searcher

Another major criterion to consider might be location. Searchers in Rajkot, Gujarat may naturally want a different version of your product than searchers in Chicago.

Advanced Methods for Planning and Evaluation

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Advanced Methods for 

Planning and Evaluation



SWOT Analysis
   Sometimes you need to get back to the basics and carry out a simple overview strategy of where you are in the marketplace, and where you would like to be. A simple SWOT analysis is a great starting point. It creates a grid from which to work and is very simple to execute.



Get Smart
  Every company is unique, so naturally their challenges are unique. Even a second SEO initiative within the same company is not the same as the first initiative. Your initial SEO efforts have changed things, creating new benchmarks, new expectations, and different objectives. These all make each SEO project a new endeavour.


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Business Factors That Affect the SEO Plan

22:47:00 1 Comment
Business Factors That Affect the SEO Plan

Revenue/business model

It makes a difference to the SEO practitioner if the purpose of the site is to sell products, sell advertising, or obtain leads.



Target Customers

Who are you trying to reach? This could be an age group, a gender group, or as specific as people looking to buy a house within a 25-mile radius of Mumbai.


 Competitor strategies

   The competitive landscape is another big factor in your SEO plan. Competition may be strongly entrenched in one portion of the market online, and it may make sense to focus on a different segment.

 Branding goals
  There may be terms that are critical for you to own for branding reasons.

 Budget for content development

   An important part of link building is the quality of your content.

 How your potential customers search for products like yours

Understanding what customers do when they are searching for products or services like yours is one of the most basic functions of SEO.







SEO for Raw Traffic

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SEO for Raw Traffic


    Optimizing a site for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced.

Some factors are as follows:

When to employ

   Use it when you can monetize traffic without actions or financial transactions on your site (usually through advertising)

 Keyword targeting.
     Keyword targeting in this scenario can be very broad. The goal here isn’t typically to select specific keywords, but rather to create lots of high-quality content that naturally targets interesting/searched-for terms.

Page and content creation/optimization

 Detail Categories and sub-categories
Use of title, Headlines and internal Linking Easy to share articles.




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Setting SEO Goals and Objectives

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Setting SEO Goals and Objectives


Businesses can earn significant revenues by leveraging the quality and relevance of this traffic for direct sales, customer acquisition, and branding/awareness campaigns

Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries.

Consumers are increasingly turning to the Web before making purchases in verticals such as real estate, autos, furniture, and technology. Organizations cannot afford to ignore their customers’ needs as expressed through searches conducted on Google, Yahoo!, and Bing.

Search engine optimization is a marketing function, and it needs to be treated like one. SEO practitioners need to understand the services, products, overall business strategy, competitive landscape, branding, future site development, and related business components just as much as members of other marketing divisions, whether online or offline.

When we do marketing, It is necessary to set the goal because without goal no marketing will get success.


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