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Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts
Identifying Current Server Statistics Software and Gaining Access
Identifying Current Server Statistics Software and Gaining Access PART-1
Web Analytics
- Analytics software can provide you with a rich array of valuable data about what is taking place on the site. It can answer questions such as:
- How many unique visitors did you receive yesterday?
- Is traffic trending up or down?
- What are the most popular search terms with which people find you?
Web Analytics
- What are the most popular pages on your site?
- What are the best converting pages on the site?
High-quality, free analytics tools are available, such as Yahoo! Web Analytics and Google Analytics.
Logfile Tracking
- Logfiles contain a detailed click-by-click history of all requests to your web server. Make sure you have access to the logfiles and some method for analyzing them. If you use a third-party hosting company for your site, chances are it provides some sort of free logfile analyzer, such as AWStats, Webalizer, or something similar. Obtain access to whatever tool is in use as soon as you can.
Google and Bing Webmaster Tools
- Both tools provide valuable insight into how the search engines see your site. This includes things such as external link data, internal link data, crawl errors, high-volume search terms, and much, much more.
Auditing an Existing Site to Identify SEO Problems PART 4
Auditing an Existing Site to
Identify SEO Problems PART 4
Elements of Audit:
- Imagine that each of the tiny pages represents between 5,000 and 100,000 pages in an enterprise site. Some areas, such as blogs, articles, tools, popular news stories, and so on, might be receiving more than their fair share of internal link attention. Other areas often business-centric and sales-centric content—tend to fall by the wayside.
- Server and Hosting Issues
- Various server related and hosting related issues which affects the impact of SEO.
- Server timeouts
- Slow response times
- Shared IP addresses (Example of google with http://www.site24x7.com)
- Blocked IP addresses
- Elements of Audit:
- Server and Hosting Issues
- Bot detection and handling
- Bandwidth and transfer limitations
- Server geography
Auditing an Existing Site to Identify SEO Problems PART 3
Auditing an Existing Site to
Identify SEO Problems PART 3
Elements of Audit:
- Importance of Keyword Review
- Step 1: Keyword research
- Step 2: Site architecture
- Step 3: Keyword mapping
- Step 4: Site review
Elements of Audit:
- Keyword Cannibalization
- Keyword cannibalization typically starts when a website’s information architecture calls for the targeting of a single term or phrase on multiple pages of the site.
- Many times this is done unintentionally, but results in several or even dozens of pages that have the same keyword target in the title and header tags.
Elements of Audit:
- Search engines will spider the pages on your site and see 4 (or 40) different pages, all seemingly relevant to one particular keyword. As shown in above figure. Google doesn’t interpret this as meaning that your site as a whole is more relevant to snowboards or should rank higher than the competition. But it forces Google to choose any random page from available.
Elements of Audit:
- Solution : Instead of targeting the singular snowboards on every page, the pages are focused on unique, valuable variations and all of them link back to an original, canonical source for the singular term. Google can now easily identify the most relevant page for each of these queries. This is not only valuable for search engine but it gives better experience to the user also.
Elements of Audit:
- Fixing an Internal Linking Problem
- Enterprise sites range between 10,000 and 10 million pages in size. For many of these types of sites, an inaccurate distribution of internal link juice is a significant problem.
Auditing an Existing Site to Identify SEO PART 2
Auditing an Existing Site to Identify SEO PART 2
Elements of Audit:
- Content review
- Meta tag review
Every page should have a unique meta description.
- Sitemaps file and robots.txt file verification
http://www.frobee.com/robots-txt-check
http://www.bing.com/webmaster/help/how-to-create-a-robots-txt-file-cb7c31ec
Elements of Audit:
- Redirect checks
- Internal linking checks
Google advises 100 per page as a maximum
- Avoidance of unnecessary subdomains
- Geolocation
- External Linking
Use a backlinking tool such as Yahoo! Site Explorer, Linkscape, Majestic-SEO, or Link Diagnosis to collect data about your links.
Elements of Audit:
- Page load time
- Image alt tags
- Code quality
seo-browser.com to check what search engine can see on your website / webpage.
Auditing an Existing Site to Identify SEO Problems
Auditing an Existing Site to
Identify SEO Problems
- Auditing of an existing site is one of the most important task of SEO
- It is a new field for old websites
- Web Developers does not have much idea about SEO work
- SEO can find so many problems while auditing of a site.
- Usability
- Accessibility/spiderability
- Search engine health check
Perform a site:yourdomain.com search in the search engines to make sure all your pages appear to be in the index.Compare this to the number of unique pages you believe you have on your site.
Elements of Audit:
- Search engine health check
Test a search on your brand terms to make sure you are ranking for them
Check the Google cache to make sure the cached versions of your pages look the same as the live versions of your pages
- Keyword health checks
Elements of Audit:
- Duplicate content checks
Check for http://your site name and www.yoursitename must be equal
No duplicates for http and https
Use of inurl: or intitle:
- URL Check
- Title tag review
In title if brand name is required, it must be at the end not in beginning, max. 70 chars.
People also ask
Defining Your Site’s Information Architecture Part 2
Defining Your Site’s Information Architecture
There are many, many aspects to determining a linking structure for a site, and it is a major usability issue because visitors make use of the links to surf around your website. For search engines, the navigation structure helps their crawlers determine what pages you consider the most important on your site, and it helps them establish the relevance of the pages on your site to specific topics.
There are many, many aspects to determining a linking structure for a site, and it is a major usability issue because visitors make use of the links to surf around your website. For search engines, the navigation structure helps their crawlers determine what pages you consider the most important on your site, and it helps them establish the relevance of the pages on your site to specific topics.
Target keywords : Target keywords is the most important aspect in SEO working. Keyword research is a critical component of SEO.
Cross link relevant Content: Linking between articles that cover related material can be very powerful. It helps the search engine ascertain with greater confidence how relevant a web page is to a particular topic. This can be extremely difficult to do well if you have a massive e-commerce site, but Amazon solves the problem very well, as shown in below figure:
Anchor Text: Anchor text is one of the golden opportunities of internal linking. As an SEO practitioner, you need to have in your plan from the very beginning a way to use keyword-rich anchor text in your internal links. Avoid using text such as “More” or “Click here”, and make sure the technical and creative teams understand this.
Use breadcrumb navigation: Breadcrumb navigation is a way to show the user where he is in the navigation hierarchy.
Minimize link depth: Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page. A page that is only one click from the home page is clearly important. A page that is five clicks away is not nearly as influential. In fact, the search engine spider may never even find such a page.
Defining Your Site’s Information Architecture
Defining Your Site’s Information Architecture
Whether you have built a site already or not, you should plan to research the desired site architecture (from an SEO perspective) at the start of your SEO project, a task which can be divided into two major components: technology decisions and structural decisions.
Technology Decision: Our technology choices can have a major impact on your SEO results which are as follows:
- Dynamic URLs
- Session IDs or user IDs in the URL
- Superfluous flags in the URL
- Links or content based in JavaScript, Java, or Flash
- Content behind forms (including pull-down lists)
- Temporary (302) redirects
- Redirect
Structural Decisions: One of the most basic decisions to make about a website concerns internal linking and navigational structures which includes following points:
- Which pages are linked with home page?
- Which pages are treated as category pages?
- Relevant pages should be linked with each other or not?
Identifying the Site Development Process and Players
Identifying the Site Development
Process and Players
Before start working on SEO we need to keep in mind following three questions
- Who is your target audience?
- What is your message?
- How relevant your message is?
No Web Designing tools are useful to answer this questions only a good team work or marketing, advertisement and PR Team.
Your SEO team should be cross-functional and multidisciplinary, consisting of the team manager, the technical team, the creative team, and the major stakeholders from marketing, advertising, and PR. In a smaller organization, you may have to wear all of those hats yourself.
- Who the target audience is?
- What does marketing team know about them?
- How did we find them?
- What metrics will we use to track them?
- What message will be deliver by the PR to the general public?
Searches related to Site Development Process SEO
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