Auditing an Existing Site to Identify SEO PART 2
Elements of Audit:
- Content review
- Meta tag review
Every page should have a unique meta description.
- Sitemaps file and robots.txt file verification
http://www.frobee.com/robots-txt-check
http://www.bing.com/webmaster/help/how-to-create-a-robots-txt-file-cb7c31ec
Elements of Audit:
- Redirect checks
- Internal linking checks
Google advises 100 per page as a maximum
- Avoidance of unnecessary subdomains
- Geolocation
- External Linking
Use a backlinking tool such as Yahoo! Site Explorer, Linkscape, Majestic-SEO, or Link Diagnosis to collect data about your links.
Elements of Audit:
- Page load time
- Image alt tags
- Code quality
seo-browser.com to check what search engine can see on your website / webpage.
2 comments
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