Importance or Popularity SEO
Importance or popularity refers to the
relative importance, measured via citation (the act of one work referencing
another, as often occurs in academic and business documents) of a given
document that matches the user’s query. The popularity of a given document
increases with every other document that references it. In the academic world,
this concept is known as citation analysis.
It
is not possible to determine Popularity and relevance manually.
It is just like calculating Earth’s entire
population with single hand.
Instead, the search engine will design
mathematical equations—algorithms—to define the quality. These algorithms often
comprise hundreds of components. In the search marketing field, they are often
referred to as ranking
factors
or algorithmic ranking criteria.
We will see about ranking later.
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