Retrieval and Rankings
For
most of the searchers, the request for the knowledge begins with
The
next step in this quest for knowledge occurs when the search engine returns a
list of relevant pages on the Web in the order most likely to satisfy the user.
This
process requires the search engines to perform searching of given word or
sentence in its billions of documents and do two things:
(1)Return
only the results that are related to the searcher’s query; and
(2)Rank
the results in order of perceived importance (taking into account the trust and
authority associated with the site). It is both relevance and importance that
the process of SEO is meant to influence.
Relevance
is the degree to which the content of the documents returned in a search
matches the user’s query intention and terms.
The relevance of a document
increases if the terms or phrase queried by the user occurs multiple times and
shows up in the title of the work or in important headlines or subheads, or if
links to the page come from relevant pages and use relevant anchor text.
You
can think of relevance as the first step to being “in the game.” If you are not
relevant to a query, the search engine does not consider you for inclusion in
the search results for that query.
EmoticonEmoticon