Auditing an Existing Site to
Identify SEO Problems
- Auditing of an existing site is one of the most important task of SEO
- It is a new field for old websites
- Web Developers does not have much idea about SEO work
- SEO can find so many problems while auditing of a site.
- Usability
- Accessibility/spiderability
- Search engine health check
Perform a site:yourdomain.com search in the search engines to make sure all your pages appear to be in the index.Compare this to the number of unique pages you believe you have on your site.
Elements of Audit:
- Search engine health check
Test a search on your brand terms to make sure you are ranking for them
Check the Google cache to make sure the cached versions of your pages look the same as the live versions of your pages
- Keyword health checks
Elements of Audit:
- Duplicate content checks
Check for http://your site name and www.yoursitename must be equal
No duplicates for http and https
Use of inurl: or intitle:
- URL Check
- Title tag review
In title if brand name is required, it must be at the end not in beginning, max. 70 chars.
People also ask
EmoticonEmoticon