Determining Searcher Intent and Delivering Relevant, Fresh Content SEO
•Modern
Commercial search engine rely on the science of information
retrieval (IR).
•Two
critical components comprised the majority of search functionality they are :
•relevance
and
•importance
•To
measure this factor, search engine perform document
analysis
and link analysis.
•In
document analysis, search engine look at whether they find the search engine
terms in important areas of the document – the title, the metadata, the
headings tags, and the body of the text.
•Reliance
on document analysis alone is not enough for today’s search engines, so they
also look at semantic
connectivity.
•Semantic connectivity refers
to words or phrases that are commonly
associated with each other.
•For
example, if you see the word table
you
associate with rectangle.
Search engine build their own thesaurus
and
dictionary to
help them determine how certain terms and topics are related.
•By
simply scanning their massive databases of content on the web, they can use fuzzy set theory and certain equations to connect terms and start
to understand web pages/sites more like
a human does.
•Semantic
connectivity measurement tool is not for all but The professional SEO
practitioner does not necessarily need to use semantic connectivity measurement
tools to optimize websites, but for those advanced practitioners who seek every
advantage, semantic connectivity measurements can help in each of the following
sectors
•Measuring
which keyword phrases to target.
•Measuring
which keyword phrases to include on a page about a certain topic
•Measuring
the relationship of text on other high ranking sites/pages
•Finding
pages that provide “relevant” themed links
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