Strategic Goals SEO Practitioners Can Fulfill
- Visibility (branding)
The SEO should work toward improving the search engine rankings for the website he / she is working on.
- Example of Acme Widget Co.
- Example of solar panel
- Website traffic
To increase the website traffic SEO professional has to perform keyword research.
For example, when searching for a set of golf clubs, it may be that some users will type in lefthanded golf clubs as a search query.
- High ROI
An important component of SEO is to deliver not just traffic, but relevant traffic that has the possibility of converting.
For many organizations, SEO brings a higher ROI when compared to TV, print, and radio.
Data released by SEMPO in early 2009 shows that organic SEO is considered one of the very highest ROI activities for businesses given in below graph.
Every SEO Plan Is Custom
Organizations should take many factors into account when pursuing an SEO strategy, which includes:
* What the organization is trying to promote
* Target market
* Brand
* Website Structure
* Current Site Content
Every SEO Plan Is Custom
* Ease with which the content and site structure can be modified
* Any immediately available content
* Available resources for developing new content
* Ccompetitive landscape
Every SEO Plan Is Custom
For example, if one of the two competitors put its website up four years ago and the other company is just rolling one out now, the second company may need to focus on specific vertical areas where the first company’s website offering is weak.
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