Click Tracking
How users Click on Results SEO
•Up to now we can conclude that we want to be on the top of the SERPs. It’s good to be #1 in the natural search results.
•In contrast to above statement, you may not want to be #1 in the paid search results, because the resulting cost to gain the #1 position in a PPC campaign can reduce the total net margin on your campaign.
A study released by AdGooroo in June 2008 found that :
•Bidding for top position makes financial sense only for high budget, brand name advertisers.
Other advertisers will find the optimal position to lie between 5th to 7th positions.
Of course, many advertisers may seek the #1 position in paid search results for a number of reasons. For example, if they have a really solid backend on their website and are able to make money when they are in the #1 position, they may well choose to pursue it. Nonetheless, the data from the survey suggests that there are many organizations for which being #1 in paid search does not make sense.
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