PPC Tools - Pay Per Click
Bid Management Software
The
“Sponsored Results,” to use Yahoo!’s terms, are text ads purchased by companies
that use the various search ad platforms—Google AdWords,
Yahoo! Search Marketing, and Microsoft adCenter.
The
results are ordered by a variety of factors, including relevance (for which
click-through rate, use of searched keywords in the ad, and relevance of the
landing page are factors in Google) and bid amount (the ads require a maximum
bid, which is then compared against other advertisers’ bids).
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