search Engine Optimization Interaction between
natural and paid search
ICrossing
published a report that showed a strong synergy between natural and paid
search. The study shows what happens when you incorporate natural search into
an existing paid search campaign and compare its performance to the performance
of the sole paid search campaign.
The results given in below figure.
Search
page provides you with more than one opportunity to put your name in front of
the user. You should take advantage of this if you can. It is also useful to
understand the difference between natural and paid search. Although some users
do not understand the distinction between natural search results and paid
search results, it is a well-accepted belief in the industry that the majority
of users recognize paid search results as advertisements.
EmoticonEmoticon