SEO Types of Queries
There
are mainly three types of queries are available. Which are as below :
(1)Navigational Queries
(2)Informational Queries
(3)Transactional Queries
(1)Navigational Queries :
Navigational
searches are performed with the intent of surfing directly to a specific
website. In some cases, the user may not know the exact URL, and the search
engine serves as the “White Pages.”
For Example :
(1)Searching
details of Indian Airlines
(2)Searching
for a particular website like Patelwala
Opportunities :
Pull searcher away from
destination; get ancillary or investigatory traffic.
Average value :
Generally
low, with the exception of navigational searches on the publisher’s own brand,
where the value is very high as these types of searches tend to lead to very
high conversion rates.
(2) Informational Queries :
Informational searches involve a huge range of queries—for example,
• local weather, maps and directions,
• details on the latest Hollywood awards ceremony, or
• just checking how long that trip to Mars really takes.
For Example :
(1)Top ten students of oxford university
(2)IIFA Award winner for male category.
Informational searches are
primarily
non-transaction-oriented (although they can include researching information about a product or service); the information itself is the goal and no interaction beyond clicking and reading is required.
non-transaction-oriented (although they can include researching information about a product or service); the information itself is the goal and no interaction beyond clicking and reading is required.
Opportunities :
Brand searchers with positive
impressions of your site, information, company, and so on; attract inbound
links; receive attention from journalists/researchers; potentially convert to
sign up or purchase.
Average value :
Middling. Note, though, that
informational queries that are focused on researching commercial products or
services can have high value.
(3) Transactional Queries :
Transactional searches don’t
necessarily involve a credit card or wire transfer. Signing up for a free trial
account at readranks.com , creating a Gmail account, paying a parking
ticket, or finding the best local Mexican cuisine for dinner tonight are all
transactional queries.
For Example :
(1)Finding
a restaurant at Rajkot
(2)Online
Bill Payment
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