Search Intent Optimization:
Your Ticket To More Engagement
Smart
SEO practitioners and the search engines have a common goal of providing
searchers with results that are relevant to their queries. Therefore, a crucial
element to building an online marketing strategy around SEO and search rankings
is to understand your audience. Once you grasp how your target market searches
for your service, product, or resource, you can more effectively reach and keep
those users
Search
engine marketers need to be aware that search engines are tools—resources
driven by intent. Using the search box is fundamentally different from entering
a URL into the address bar, clicking on a bookmark, or picking a link on your
start page to go to a website; it is unique from a click on the “stumble”
button in your Stumble Upon toolbar or a visit to your favourite blog. Searches
are performed with intent; the user wants to find something in particular,
rather than just land on it by coincidence.
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