Human Goals of Searching SEO
The
basic goal of human searcher is to obtain relevant information. The following
steps comprise most search processes.
(1)
Experience
the need for an answer, solution, or piece of information. For example the
user may
be looking for
a website (navigational
query) to buy something
(transactional query) or to learn something (informational query)
(2)Formulate
that need in a string of words and phrases (the query). Generally this query
consists of one or two words. Average query length is 2.9 according to ComScore
in 2009.
(3)Execute
the query, check the results, see whether you got what you wanted, and if not,
and try a refined query.
When this process results in the
satisfactory completion of a task, a positive experience is created for the
user, the search engine and the site providing the information or result.
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